About

Insight. Understanding. Impact.

Horizon Hill Research is a qualitative market research firm built around one belief: the quality of an insight can never exceed the quality of the people it came from.

Our Story

A new name, a familiar standard.

Horizon Hill Research was founded to give research teams a recruiting and fieldwork partner that treats every project like it matters — because it does. The name reflects what good qualitative research does: it takes you to a vantage point where the fuller picture comes into view.

We're focused, responsive, and deliberately built to be easy to work with. No layers of hand-offs, no disappearing between the bid and the field — just a partner who's present from the first conversation to the last confirmed respondent.

Our Mission

Turn hard questions into confident decisions.

Our mission is to connect the brands and teams asking important questions with the people whose perspectives can answer them — reliably, ethically, and on time.

We're committed to finding, engaging, and retaining quality respondents whose opinions form the basis for insight our clients can act on with confidence. That commitment shapes every screener we write and every session we field.

Leadership

Meet our President.

Lynn Roa

President

As President of Horizon Hill Research, I focus on building strong client relationships and helping research teams connect with the right participants for qualitative market research studies.

My professional background in nursing has given me a deep appreciation for communication, attention to detail, and working with people from a wide range of backgrounds. That experience is especially valuable as we continue to expand our capabilities in healthcare and medical research recruiting.

Behind Horizon Hill is a technology-driven approach to recruiting and respondent management. Our team combines relationship-focused client service with extensive experience in software, data management, and research technology.

I'm always glad to connect with market research professionals, moderators, research agencies, and others in the qualitative research community.

Built on Trust

A partner you can rely on.

Research runs on relationships. From the first bid to the final session, we show up as a dependable partner — responsive, honest, and invested in getting it right for the clients and participants who count on us.

What Guides Us

Our values

Quality over convenience

The right respondent beats the easy one, every time. We hold the line on screening even when it's harder.

Honest communication

You'll always know where your study stands — good news and hard news, early.

Partnership first

We're building relationships, not filling orders. Your success is how we measure ours.